Our Story

Founded by Mohamad Al Srouji and the Co-Founders, Ali El Chawiche and Layal El Hassan, Minipeeps aims to reinvent products by merging superior creative designs with the latest technologies to provide an original immersive customer journey. We accepted our first challenge to reinvent the greeting cards and corporate gifts space and came out on top with a radical construct “GREETOYS” powered by our “ARGRAM” app. We are committed to continually challenge our self to reinvent different products the consumer takes for granted and provide an enhanced, more engaging alternative.
Different, distinctive, and a force for social change, minipeeps are sure to spark a smile, a conversation, and a positive social impact.


Custom Engagements

We offer custom engagements for our clients. Whether it’s to ideate corporate mascots, deliver custom corporate giveaways with an organizational communication channel, or deliver AR-enabled merchandise for events, we have you covered.


Looking for a white label AR solution and a creative solution that ensures high engagement from your customers, the Minipeeps team has the knowledge and expertise to materialize your desires. We develop custom AR solutions for all types of industries.

Minipeeps ARGram

Deliver your greetings in the most engaging way ever. ARGram by MiniPeeps is the world's first comprehensive Augmented Reality Communication platform and application that allows corporations to implement an AR communication platform with their clients.

Meet the team

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Mohamad Srouji

CEO - Cheif Executive Officer, Founder

Serial entrepreneur in the technology industry and current Director of Business Growth & Innovation at a leading technology group in the MEA region. Mohamad has over 12 years of professional experience architecting and implementing technology solutions throughout the Biometrics, Security, Fintechs, and Artificial Intelligence space.

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Ali El Chawiche

CTO - Chief Technology Officer

Technical guru with international experience and in-depth development and technology knowledge. Ali has over 10 years of experience in software development, cutting edge research, and ideation processes developing software solutions and applications that range from mobile gaming to high-end scalable backend platforms.

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Layal El Hassan

CCO - Chief Commercial Officer

Passionate marketing and sales expert with over 6 years of experience in digital marketing, go to market strategies, and retail sales. Layal graduated with a bachelor's degree in Marketing and Advertising and has been in charge of bringing new retail products to market in Lebanon, Qatar, and the US. Her passion lies in delivering engaging marketing campaigns, carefully devising product launches, and passionately pushing for market share growth.